Mercedes Stretch Limos

How is this for irony? Just months after Daimler peddled the Chrysler group, CEO Dieter Zetsche has the German automaker looking for ways to expand sales and profits.

Automobilwoche ,a German-language motor publication, reports that Zetsche formed a task force of Daimler department heads who have been studying business models and other options related to the automobile. According to Automobilwoche, the types of ventures being considered include typical things such as having the company’s finance and insurance team get more involved in the leasing and used-car business. But apparently the group also is investigating whether Daimler could make money by establishing a limousine service. That probably wouldn’t raise any eyebrows in Germany because the factories there tend to have a larger presence. They even own and operate some of the biggest dealerships. But could you imagine what would happen in the United States? Over here, most of the polite, formal limos you see are either a Lincoln Town Car or a Cadillac DTS. It would be darned easy to slip a Mercedes S class into that mix. I imagine there would be plenty of business shuttling executives back and forth between meetings and the airport. But there might be even more potential in specialty limos, you know, the type that can accommodate the starting lineup of an American football team  and Subs. Right now, one of those specialty limos is most likely to be a Hummer H2 or Cadillac Escalade that has been stretched to the threshold of absurdity — or beyond. But you could probably do the same thing with a Mercedes G class. Think about how dramatic it would be for a wedding party to pull up to the reception in a pure white Mercedes-Benz G55 AMG that has had three or four extensions grafted between the axles. Yes, it would be a bit boxy looking. But being an AMG it would be quick. Very quick. So you’d never have to worry about getting to the church on time. Or getting the kids home from the Debs before curfew. OK, that might be a stretch. But you never know until you try.

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